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From September 2 to 6, Geneva will once again become one of the key meeting points for the watch industry with a new edition of Geneva Watch Days, the event that since 2020 has brought together some of the leading Swiss and independent watchmakers across different locations throughout the city.
This seventh edition will be the largest to date, with 71 participating brands. The event retains one of the features that has set it apart since its beginnings. Rather than concentrating all activities in a single venue, presentations take place across hotels, boutiques and showrooms throughout Geneva, with the Rotonde du Mont-Blanc, overlooking Lake Geneva, serving as its central hub.
Photo courtesy of Geneva Watch Days
Photo courtesy of Geneva Watch Days
Participating brands include Breitling, Bvlgari, Zenith, Girard-Perregaux and Frédérique Constant, alongside major names in independent watchmaking such as MB&F, De Bethune, Greubel Forsey, Laurent Ferrier, Urwerk and Konstantin Chaykin. Over the course of five days, several of them will use the occasion to unveil their latest creations.
The program will also feature talks, conversations with leading figures from the industry and activities open to the public. More than 130 watches will be displayed at the event’s central venue, offering a rare opportunity to discover pieces from some of today’s most interesting watchmakers in one place.
Photo courtesy of Geneva Watch Days
Photo courtesy of Geneva Watch Days
With only days to go before the opening, everything is set for Geneva Watch Days to once again bring brands, collectors, press and watch enthusiasts from around the world together in Geneva.
