'%3E%3Cg%20id='d'%3E%3Cg%20id='c'%3E%3Cg%20id='b'%3E%3Cpath%20id='a'%20stroke-width='1.3'%20d='m1%202%2034%2074%202%201v-2L9-2M8%2027c0%2011%207%2018%206%2028s5%2016%206%2020v7c1%201%204-3%203-8-1-6-5-7-4-20%201-12-5-15-4-26'/%3E%3Cuse%20href='%23a'%20transform='rotate(23)'/%3E%3C/g%3E%3Cuse%20href='%23b'%20transform='rotate(45)'/%3E%3C/g%3E%3Cuse%20href='%23c'%20transform='rotate(90)'/%3E%3C/g%3E%3Cuse%20href='%23d'%20transform='rotate(180)'/%3E%3Ccircle%20r='34'%20stroke-width='2'/%3E%3C/g%3E%3C/svg%3E){kind=small}
Some experiences transcend time, and our visit to Audemars Piguet in the heart of the Vallée de Joux was one of them.
From Buenos Aires, we flew directly to Geneva, Switzerland, and then ascended into the mountains, surrounded by breathtaking landscapes. Finally, we arrived in Le Brassus, a small village where the essence of fine watchmaking was born and continues to thrive.
Audemars Piguet has been crafting history with precision and innovation for 150 years in this remote and peaceful corner of the world.
After traveling more than 11,000 kilometers, we arrived at the Audemars Piguet headquarters, one of the most iconic watch manufacturers in the world. Founded in 1875, the company still preserves its original entrance, built a few years later in 1907, with its 19th-century sign that transports visitors to another era.
Inside, we had the opportunity to visit the historic room where Jules Louis Audemars and Edward Auguste Piguet brought their first timepieces to life, establishing a legacy that endures to this day.
But the most striking part of our visit was exploring the Musée Atelier Audemars Piguet, an architectural masterpiece designed by the renowned Danish firm BIG (Bjarke Ingels Group). Its spiral-shaped, fully glass-enclosed structure seamlessly blends into the Swiss landscape, evoking the continuous motion of a watch mechanism. This museum is not just an exhibition of timepieces—it is a complete immersion into the evolution of watchmaking and the brand’s identity.
Inside, we journeyed through more than 200 years of horological history, admiring a collection of over 300 watches, each with its unique story. From the earliest minute repeater movements and pocket chronographs to modern creations that push the boundaries of mechanics, the exhibition showcases the artistry of Audemars Piguet. One of the standout pieces was undoubtedly the first edition of the Royal Oak, designed by Gérald Genta and released in 1972—a revolutionary model that forever changed the world of luxury sports watches.
Among the most intriguing details, we discovered a white rabbit symbol that appears throughout the company and museum. Inspired by the character from Alice in Wonderland, this figure reminds us that time is our most precious asset.
To complete the experience, we visited the Hôtel des Horlogers, a sustainable architectural masterpiece that perfectly merges luxury with nature. Designed to provide an exclusive stay for Audemars Piguet collectors and visitors, its zigzagging structure offers panoramic views of the Swiss Alps from every angle.
With the majestic Alpine landscape as our backdrop, we left Le Brassus feeling like we had witnessed a fundamental part of fine watchmaking history. Because at Audemars Piguet, every detail tells a story, and every watch is a work of art that defies time.
