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By late August, Flushing Meadows is back at center stage. For two weeks, New York hosts the US Open, the final Grand Slam of the season and a tournament that has built much of its identity by embracing change. Rolex is part of that story as Official Timekeeper, continuing a relationship with tennis that now spans almost half a century.
Photo courtesy of Rolex
Photo courtesy of Rolex
Rolex’s connection with the sport began in 1978, a pivotal year for the US Open as well. While the Swiss watchmaker was beginning its partnership with Wimbledon, the American tournament left the West Side Tennis Club for Flushing Meadows, becoming the first Grand Slam to be played on hard courts.
Since then, both have witnessed an extraordinary period in the sport’s history. The US Open became the first Grand Slam to introduce equal prize money for men and women, night sessions, tiebreaks and electronic line-calling. Rolex, meanwhile, expanded its commitment to become Official Timekeeper of all four Grand Slams, while supporting generations of the game’s greatest champions.
Photo courtesy of Rolex
New York holds a special place within that history. Under the lights of Arthur Ashe Stadium, some of the most memorable finals of recent decades have unfolded, with Rolex clocks becoming a familiar part of the tournament’s unmistakable setting.
A new edition begins on August 30. Carlos Alcaraz returns to defend the title he won in 2025, while the world’s leading players compete for the season’s final Grand Slam trophy.
Photo courtesy of Rolex
Photo courtesy of Rolex
For Rolex, it will be another chapter in a relationship that began in 1978 and, nearly five decades later, continues to place the Swiss watchmaker at the heart of tennis’s biggest stages.
