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Jaeger-LeCoultre has announced Robert Pattinson as its newest Global Ambassador. The British actor joins the Manufacture in a partnership that brings fine watchmaking together with one of the most recognizable figures in contemporary cinema.
Pattinson has built a career defined by remarkably diverse projects. After rising to global fame with The Twilight Saga, he moved between independent cinema and major Hollywood productions, working with filmmakers including Christopher Nolan, Robert Eggers, Matt Reeves, Bong Joon Ho and Denis Villeneuve. His film credits include Good Time, The Lighthouse, Tenet, The Batman and Mickey 17.
Photo courtesy of Jaeger-LeCoultre
Photo courtesy of Jaeger-LeCoultre
The actor also has a personal appreciation for mechanical watchmaking. Speaking about the partnership, Pattinson explained that his interest in a great watch goes beyond precision to include its character, craftsmanship and the story behind how it is made. It is a perspective that connects naturally with Jaeger-LeCoultre, the Manufacture founded in 1833 in the Vallée de Joux.
“Robert Pattinson represents a rare combination of artistic depth, curiosity, and authenticity,” said Jérôme Lambert, CEO of Jaeger-LeCoultre, as he welcomed the actor to the Maison’s family.
Photo courtesy of Jaeger-LeCoultre
Photo courtesy of Jaeger-LeCoultre
The appointment opens a new chapter in Jaeger-LeCoultre’s relationship with cinema and contemporary culture. Pattinson will also star in an upcoming campaign for the Maison, set to debut in mid-September.
