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MB&F continues to expand its creative universe with the opening of its new Lounge in Manhattan, a space designed to welcome collectors and watch enthusiasts into an environment where mechanical art, design, and creativity come together. To mark the occasion, the brand unveiled the LM101 EVO NYC Edition, a limited series of just 25 pieces available exclusively through the new Lounge.
The watch retains all the technical and ergonomic improvements introduced with the LM101 EVO in 2025 while adding a unique combination of a 5N+ rose gold case and a black sunray-brushed PVD dial plate. The striking contrast further highlights the signature 14mm flying balance wheel, one of the defining features of the Legacy Machine collection. Powering the watch is MB&F’s in-house movement, developed in collaboration with independent master watchmaker Kari Voutilainen, offering a 60-hour power reserve and traditional hand-finishing throughout.
Located inside the historic Fuller Building on Madison Avenue, the new Lounge marks only the second retail space operated directly by MB&F, following the opening of the original M.A.D.Gallery in Geneva fifteen years ago. Rather than functioning as a traditional boutique, it was conceived as a place where the brand’s community can discover its creations at a relaxed pace, surrounded by mechanical art in a setting designed to encourage meaningful encounters and celebrate a shared passion for fine watchmaking.
Photo courtesy of MB&F
Photo courtesy of MB&F
Photo courtesy of MB&F
