'%3E%3Cg%20id='d'%3E%3Cg%20id='c'%3E%3Cg%20id='b'%3E%3Cpath%20id='a'%20stroke-width='1.3'%20d='m1%202%2034%2074%202%201v-2L9-2M8%2027c0%2011%207%2018%206%2028s5%2016%206%2020v7c1%201%204-3%203-8-1-6-5-7-4-20%201-12-5-15-4-26'/%3E%3Cuse%20href='%23a'%20transform='rotate(23)'/%3E%3C/g%3E%3Cuse%20href='%23b'%20transform='rotate(45)'/%3E%3C/g%3E%3Cuse%20href='%23c'%20transform='rotate(90)'/%3E%3C/g%3E%3Cuse%20href='%23d'%20transform='rotate(180)'/%3E%3Ccircle%20r='34'%20stroke-width='2'/%3E%3C/g%3E%3C/svg%3E){kind=small}
For more than nine decades, OMEGA has played a defining role in one of the few sports where time determines everything. Its relationship with competitive swimming began in 1932, when the Swiss watchmaker was appointed Official Timekeeper of the Olympic Games for the first time. That milestone marked the beginning of a partnership that continues today and has accompanied the evolution of sports timekeeping ever since.
Over the years, OMEGA has developed technologies that are now essential to the world’s biggest swimming competitions. The touchpads installed at the end of each lane stop the clock the instant a swimmer reaches the wall, while the Quantum Timer, high-speed cameras, and advanced tracking systems ensure precise results even in the closest finishes.
Photo courtesy of Omega
Innovation has also transformed the viewing experience. Thanks to OMEGA’s technology, broadcasts now feature real-time data such as speed, acceleration, stroke count, the distance between swimmers, and even a virtual world record line that shows the pace required to set a new benchmark.
Photo courtesy of Omega
Today, alongside its historic role at the Olympic Games, OMEGA also serves as the Official Timekeeper of World Aquatics, European Aquatics, and USA Swimming. It is a responsibility that reflects the sport’s confidence in the brand and reinforces a legacy built over more than 90 years, with every technological advancement pursuing the same goal: measuring time with the highest possible precision.
Photo courtesy of Omega
